Brand notes
Why a clear brand beats a clever one
People should understand what you do before they admire how smart the design is.
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Useful notes.
Plain words.
Short lessons from brand identity, campaigns and production work.
Brand notes
Designing a newspaper ad that earns a pause
A practical look at hierarchy, scale and restraint in a noisy printed space.
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When a brand needs a system, not another logo
The signs that your real problem is consistency across teams, formats and deadlines.
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