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Logo and identity · 2020
CookieYes
Making privacy software feel clear, trusted and easy to use.
The challenge
CookieYes needed an identity that could speak to website owners, developers and agencies without making privacy compliance feel technical or intimidating.
Our approach
The visual idea brings together a clear tick, modular dots and a friendly wordmark. Blue builds trust while the small yellow accent makes the system feel useful rather than institutional.
The result
A recognisable identity that scales from a consent banner and dashboard to social media, office signage and product education. At the time of the project, the platform served more than 900,000 websites.
